i-am is a fashion label created for the ‘i-am woman’ who wants to look sophisticated, fresh and stand out across every season.
i-am does not pretend to be anything we are not. We are not Chanel, we are not Dior and we are certainly not punk rock. The i-am womans’ look is fresh, contemporary and confident- from the beach, to the office and to the bar. We are about a new culture of fashion which allows women to be anyone they want on any given day-whether it be the boho beach beauty, the edgy street savvy, the sophisticated corporate or the everyday woman who transcends the typical idea of ‘everyday’.
i-am is about the confident woman, endeavoring to create versatile pieces which subvert trend and overwrite season. It’s about a culture of clothing that allows women to feel the edge and sex appeal intended in every garment. It’s not about romance-it’s not about mystery- it’s about a confedience and sleekness that is synonomous with the i-am woman.
All our pieces have been sketched, sewn and stitched using the most creative minds, the most capable hands and the most classic of fabrics. We do not compromise on the quality of our garments- using the highest calibre fabrics matched with a detailed production process.
Our debut range entitled “Sleek Jungle” is a collection of dresses, blazers, shorts, tops and boho pants. It is a collection which follows the story of a woman in the Sydney urban jungle- triumphing the typical everyday ‘look’ and re-defining the meaning of seasonal trends. We have drawn from an eclectic palette of colours from neutrals- to blocks- to brights. We have used a variety of cuts and shapes, including gathering, draping, tailoring and ‘cut outs’.
“Sleek Jungle” is i-am’s vision for 2010 and is a collection we are extremely proud to present this year.
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